Main service
Brand identity with a place in your everyday work.
Give the business a recognizable visual direction across its website and materials. We develop the agreed identity elements, words and usage guidance around your audience, existing assets and the places the brand needs to appear.
One identity. Every angle.
The studio's own brand system, shown in three dimensions.
Plan how the identity will be used.
A logo needs to work at different sizes and in different settings. The website, social profile, proposal and printed material each place different demands on the mark, colors and typography.
We start with those real uses and the character of the business. That gives the design a practical brief and helps define which files, variations and guidance belong in the final scope.
Direction, design and guidance you can use.
The proposal identifies the identity work, applications and supplied files. Branding paired with a website starts at $900; standalone identity work is scoped separately after review.
- 01 / Direction
Set a brief around the audience.
Discuss the business, its character and where customers encounter it. Agree the visual direction and applications before developing the identity.
- 02 / Identity
Design the agreed identity elements.
Develop the scoped mark, color and typography work as a connected system. Existing approved assets are reviewed and preserved where the project calls for them.
- 03 / Language
Make the words fit the business.
Shape the agreed introductory and service language around how you speak to customers. The wording and visual direction support the same business information.
- 04 / Application
Show how the identity comes together.
Apply the direction to the agreed website or material examples. Confirm the delivered file formats, usage guidance and asset rights in the proposal.
BRAND IDENTITY
One identity across its real uses.
Define the mark, type and color direction in the settings where your business will use them.
Independent studio concept
Explore an identity carried through a studio concept.
ETERNO is an independent Studio Legado streetwear showcase. Its identity, custom lettering, garment concepts and website use a shared visual language. The case study demonstrates the design decisions and clearly labels the concept mockups; it is not an external client sales result.
Build a recognizable language
A carved icon, custom lettering and a restrained bone, black and steel-blue palette connect the brand identity with the clothing and website.
An independent Studio Legado showcase spanning brand identity, a custom typeface, garment concept art and a working pre-order request website. Campaign and product images are generated concept mockups, not photographs of manufactured stock. No sales or conversion results are claimed.
Explore the identityWhere does the identity need a new direction?
Starting a new business
Bring the name, audience and services you plan to offer, along with the places the identity will appear. We define a visual direction and the agreed identity elements before applying them to a website.
Making an existing identity consistent
You may already have a recognizable logo but inconsistent colors, fonts or materials. Share the original assets and examples in use so we can discuss what to preserve and what needs a clearer set of rules.
Bring the identity's real-world uses.
Best fit
- new service businesses
- businesses with inconsistent visuals
- contractors ready to look premium
- landscapers needing stronger proof
- wellness brands refining their presence
Bring the identity's real-world uses.
- The business name, audience and services or products.
- Original logo files and examples of current materials, if available.
- The website and other applications that need the identity.
What business owners usually want to know.
How much does brand identity work cost?
Branding + Website starts at $900, with the identity work and website scope confirmed in the proposal. Standalone brand identity receives a custom proposal after reviewing the required elements and applications.
Can you keep our existing logo?
Yes. An identity project can focus on applying an existing approved logo consistently. Share the original files and tell us what should stay so the scope respects the assets the business already uses.
What files and guidance will we receive?
The proposal specifies the identity elements, file formats, usage guidance and applications included. Font and third-party asset licenses, where relevant, are identified separately.
Can identity work happen before the website?
Yes. Agreeing the visual direction first gives the website an established set of identity decisions to work from. We discuss how the two stages fit the project before starting.
How long will the identity project take?
Timing depends on the agreed elements, applications and feedback. The schedule is provided after review. Jan replies to project inquiries within 48 hours.
Tell us where the brand needs to appear.
Share the business, current identity and the website or materials you need. Jan replies within 48 hours to discuss the direction and scope.