ETERNO
An entire brand.
Down to the letter.
An independent example brand by Studio Legado.
Brand identity · Custom type · Apparel concepts · Web
What if we built
the whole thing?
ETERNO is our answer: a clothing concept developed as one connected creative project. We created the brand direction, visual identity, custom lettering, garment graphics, campaign imagery, and website experience.
The starting idea was simple: what we carry forward. Puerto Rican identity, the connection between the island and New York, and the stories we choose to wear gave the project its point of view. That idea shaped the words, the marks, the collection, and the way the website unfolds.
This is a Studio Legado showcase. The deliverable is a complete creative system and working example website; the garments and campaign images are concepts.
A mark with
its own character.
We built the identity around the Maker icon and an angular ETERNO wordmark. Their carved shapes give the brand a recognizable signature that can work as a small chest mark, a full wordmark, or part of a larger graphic.
Bone, charcoal, and steel blue carry that identity across the clothing and site. The quiet palette gives the artwork space and lets the Puerto Rican flag bring the color into the Raíces story.
We made
the font, too.
ETERNO Maker Display extends the wordmark into a usable typeface. We preserved the original E, T, R, N, and O outlines in the vector and OpenType sources, then drew the missing letters to speak the same visual language.
The first edition includes A–Z, numbers, Spanish accents, punctuation, pair kerning, and an alternate narrow E. Lowercase input uses the capital designs. OTF and TTF files make it usable in design software; WOFF2 brings it to the web.
This gives future collection names and apparel graphics the same voice as the original identity. The lettering in the Liberty print uses this font.
ABCDEFG
HIJKLMN
OPQRSTU
VWXYZ
0123456789
Á É Í Ó Ú Ñ Ü
Type a name or phrase. This is the actual custom webfont.
From identity
to something wearable.
We developed three garment concepts to show the identity at different scales: the Maker icon, a story-led Raíces graphic, and the ETERNO wordmark.
For Raíces, the Statue of Liberty and light-blue Puerto Rican flag meet custom NUEVA YORK / ETERNO lettering. We carried that artwork into the front print, kept the back plain, and created coordinated product and on-model views.
A collection that belongs together.
Art direction connects the print scale, garment colors, product views, and campaign setting. We used AI-generated imagery to visualize the collection before manufacturing, then built the site around those concepts.
The images demonstrate the creative direction. Final fabric, fit, production, and stock are outside the scope of this example.
The story becomes
the experience.
We designed and built the website to carry the same visual language. A cinematic homepage sequence moves from the monument to the flag, resolves into the exact print artwork, and reveals the tee. Scrolling connects the story to the piece.
The motion uses a generated film segment; the final artwork and garment reveal use the actual project assets so the lettering stays precise. A static path supports reduced motion and visitors who want to go straight to the clothing.
Website captures · September 8, 2026 · Explore the current website ↗
A working path
from browsing to interest.
The collection gives each piece front, back, and on-model views. Visitors choose a size and quantity, save pieces in a bag, and carry that selection into a pre-order request.
The site collects no payment. Requests do not reserve stock; pricing, availability, and delivery require confirmation. That keeps the next step appropriate for a concept collection.
One idea.
Every expression.
ETERNO shows how we connect brand creation and web design from the beginning. The same point of view runs through the identity, the alphabet, the clothing graphics, and the customer journey.
- Brand concept, story, and creative direction
- Maker icon, original wordmark, and color system
- Custom ETERNO Maker Display typeface
- Three apparel concepts and Raíces print artwork
- Campaign and product mockup art direction
- Cinematic storytelling, responsive website, and pre-order request flow
Independent studio example · Concept garments and generated imagery · No sales or conversion results claimed.